Yeh kahani us kiryana wale se shuru hoti hai jo Karachi ke Tariq Road par 4 generations se dukan chala raha hai.
Pichley 6 mahine, main ne Pakistan ke takreeban 100 chhote karobaris se baat ki — kiryana walay, wholesale walay, salon walay, electrician walay, distributors. Sab ke saath ek hi sawal:
“Aap apna hisaab kaise rakhte hain?”
Jawab har baar mostly same tha:
- 60% bole notebook + calculator
- 25% bole “main ek app try ki thi, lekin chal nahi rahi thi”
- 10% bole “Excel”
- 5% bole “munshi rakhta hai sab”
Aur jab main ne pucha “app try ki, lekin kyun chhor di?” — jawabs eye-opener thay:
“Yaar, screen hang ho jata hai. Phone Tecno hai mera, sasta phone.”
“WhatsApp pe bill bhejta hoon — kabhi jata hai, kabhi nahi.”
“App kehti hai ‘profit’ dikhao — mujhe yeh nahi pata profit kya hai. Bas yeh chahiye mujhe — kis ne paisa diya, kis ne lena hai.”
“App mein urdu hai par sirf labels mein. Help section sab English.”
Yeh sun ke ek baat clear ho gayi
Pakistan mein digital khata apps ki kami nahi hai. Udhaar Book hai, CreditBook hai, EasyKhata hai, DigiKhata hai — sab funded, sab famous. Funding ke level mein $130 million+ raise ho chuke hain is space mein.
Lekin koi bhi dominant nahi hai. Aur jab tum ground pe jate ho aur shopkeepers se baat karte ho, samajh ata hai kyun:
- Performance — Pakistan ka 50% smartphone user Rs 15,000-25,000 ka phone use karta hai. Apps slow chalti hain, hang hoti hain.
- WhatsApp — Pakistan mein 110M+ WhatsApp users hain. Yeh the business communication tool hai. Lekin har app ka WhatsApp send “kabhi kabhi” kaam karta hai.
- Urdu — “Urdu support” matlab labels translate karna nahi hota. Real Urdu UX matlab error messages, help, onboarding — sab Urdu mein.
- Wholesaler vs kiryana — Saari apps “kiryana first” banti hain. Lekin 4,000+ wholesalers Pakistan mein hain jo 30-90 day credit cycles chalate hain, salesman track karte hain — un ke liye specific kuch nahi hai.
- Web aur mobile — Sab apps mobile-only hain. Lekin shopkeepers ke pas PC bhi hota hai. Munshi ka kaam laptop pe karna asaan hai.
- Accountant collaboration — Pakistan mein hazaron ICAP/ICMAP accountants hain jo chhote karobaris ko service dete hain. Lekin koi khata app accountant aur business-owner dono ko ek workspace mein nahi rakhti.
Toh main ne Tijara banayi.
Tijara — Arabic mein matlab “trade” ya “commerce”. Yeh sirf ek khata app nahi hai — chhote karobar ki sari hisaab kitab ek hi jagah:
- Party ledger — kis ne kya udhaar liya, kis ne kya dena hai
- Cash book — daily kharcha, kamai
- Bill book + invoice — professional bills, WhatsApp pe send
- Stock book — inventory, alerts, low-stock warnings
- Staff book — salary, advance, attendance
- Online store — apna chhota online shop bhi
Aur har feature 3 promises ke saath:
- Tezz aur halka — Rs 15,000 ka phone ho ya laptop, app 2 second mein khulti hai.
- Sab kuch ek jagah — 4 apps install karne ki zarurat nahi. Tijara hi enough hai.
- WhatsApp pe send — bills, reminders, reports — ek tap mein customer ke WhatsApp pe.
Yeh free hai?
Haan — basic features sab free.
- 1 business
- 1 user
- 50 parties tak
- 100 transactions/month tak
Jis din aap ko zyada zaroorat ho — stock, staff, multi-user, advanced reports, branded PDFs — Rs 499/mo ki Premium hai. Annual leinge to Rs 4,999 ke around — 2-3 chai roz ke barabar.
Aur jab tak FBR e-invoicing aur multi-business jaisi advanced cheezein chahiye — Rs 1,499/mo Business tier hai.
No hidden fees. No ads. No “earn money” gimmicks.
Ab tak hum kahaan hain
- ✅ Web app live: tijara.cc
- ✅ All core books working
- ✅ Pakistan banking, Pakistan tax structure, Pakistan rupee
- ✅ Urdu + Roman Urdu + English UI
- ⚙️ Android app — beta in 8-10 weeks
- ⚙️ FBR e-invoicing integration — Q4 2026 target (ahead of mandate)
- ⚙️ Accountant collaboration portal — Q3 2026
Aap ke liye kya?
Agar aap:
- Kiryana, wholesale, ya services chala rahe hain
- Notebook se ya broken app se thak gaye hain
- Halka, fast, Pakistani app dhundh rahe hain
- Free try karna chahte hain bina credit card ke
Aaj sign up karein — tijara.cc
Aur agar app ke baare mein kuch puchna hai, kuch feedback dena hai — WhatsApp pe message karein. Number footer mein hai. Main khud reply karta hoon.
Ek aakhri baat
Yeh bootstrapped project hai. Koi VC nahi, koi funding pressure nahi. Iss ka matlab hai main shortcuts nahi le sakta — har feature aap ki problem solve karne ke liye banta hai.
Pakistan ka shopkeeper deserves better. Notebook se zyada, broken app se behtar. Real, working, halka, tezz tool.
Yeh hum bana rahe hain.
Sath dein.
— Tijara team
Pakistan ka asli digital tijarat. tijara.cc